During the Tyne Tees era John Halas and Joy Batchelor turned to their other company, Educational Film Centre, that had been set up in 1960. It included an impressive group of directors such as John Halas, Joy Batchelor, Maurice Goldsmith, Roger Manvell and Sir Charles Snow. Sam Eckman Jr (head of MGM in the UK) also joined the company board to compete on the international market. 

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From 1961 to 1969 the studio produced a series of educational films that were released on 8mm under the title Concept Films 1961-69. The studio also made a series of animated language teaching films: English The Carters of Greenwood 1964, Russian Martian in Moscow 1964, and French Les Aventures de la Famille Carré 1964.